One of the specific objectives of PRESCRIP-TEC is to sensitise over 450.000 people about cervical cancer prevention and screening in the targeted regions using an approach of community mobilisation via traditional and modern media adapted to local context. The project consortium will conceptualise, design and implement per country a communication plan, focusing on community mobilisation activities.
Community mobilisation through communication activities
The project consortium has conceptualised and designed a communication plan per country, focussing on community mobilisation. Those country plans are now being implemented based in a model consisting of four elements:
Situation analysis: in collaboration with the local teams in Bangladesh, India, Uganda and Slovakia to identify the key needs, social religious and cultural factors influencing uptake of cervical cancer screening, available information resources, etc.
Information provision: To reach the target audiences, we apply a branded content approach that will help us to transmit values, emotions and behaviours. The main communication tools we are using are social media posts, data visualisation diagrams, infographics, videos, blog posts, press releases and human-interest stories.
Engagement and advocacy: In collaboration with local partners, we create lobby and advocacy activities with local civil society, (e.g., religious leaders, women organisations, teachers, community leaders…) to increase awareness and commitment to screening programmes.
Support to community groups: During the three years of the project, we are offering technical assistance and support to local teams. We are also ensuring that the necessary knowledge transfer takes place so that local teams have the know-how and tools to continue mobilising the community to encourage women to come for screening.
We have created four landing pages to promote community mobilisation in the target regions of the four beneficiary countries:
We have also designed a communication toolkit to support cervical cancer prevention activities.